Anand Pandey
SEO executive
I get websites found by the people already searching for them. Sometimes that means writing pages that do not exist yet, sometimes repairing the ones that do, and sometimes fixing what is stopping Google from reading the site properly. The work changes. The goal does not.
How I work
Every site arrives with a different problem, so I do not start with a fixed checklist. I work out where the gap is, then pick the work that closes it.
Understand the market first
Keyword research and clustering, intent mapping, and competitor analysis before anything gets written or changed. Skipping this is how sites end up perfectly optimised for terms nobody searches.
Build what does not exist yet
Where there is demand and no page to meet it, I plan and brief new content. Target keyword, intent, heading structure, subtopics, and internal links, so a writer never has to guess what the page is for.
Repair what already exists
Most sites are sitting on wins they have already paid for. I find pages stuck in positions 8 to 20, read the SERP to see what they are missing, and rebuild rather than tweak.
Clear the technical blockers
Good content on a badly built site does not rank. Crawl and indexation issues, site and URL structure, schema, Core Web Vitals, and orphaned pages. I implement most fixes myself rather than handing over a list.
Local search, where it applies
For businesses that serve a place rather than the internet, the map pack matters more than the blue links. Listing completeness, categories and services, review and photo signals, and the landing page each profile points to.
The result at NoBroker: 10 to 12 briefs a week, and refurbished pages typically moving from page 2 or 3 onto page 1 with impressions up around 20 to 25 percent.
Experience
SEO Intern, NoBroker
I supported the blog and interiors sections of a marketplace running more than 50 content categories. My main output was content briefs, 10 to 12 a week, each one setting the target keyword, the search intent behind it, the heading structure, and the internal links.
Alongside that I ran keyword research, audited and rebuilt underperforming pages, tracked rankings across multiple keyword sets, and published everything myself in WordPress. The whole role was remote, which meant owning my own priorities and reporting on them without anyone checking in.
What I have built
anandpandey.online
This site. I built it on WordPress and ranked it to number 1 for "seo services medininagar" and its related terms, doing the keyword research, site structure, on-page work, and technical setup myself.
Worth being honest about what it proves. It shows I can take a domain from nothing to the top of the results. It does not show meaningful traffic, because I picked a market with almost no search volume. That taught me more about validating demand before building than the ranking itself did.
Artha Social
A digital marketing agency I run on a 50/50 partnership. I handle search strategy and my partner handles custom development.
I defined the site architecture, page structure, on-page targeting, and internal linking for the agency site, which ranks in the top 5 for several SEO and web development terms across Ranchi and Medininagar. I also built the agency's Google Business Profile audit process, covering listing completeness, category and service accuracy, review and photo signals, and the landing page each profile points to.
Google Business Profile
My own listing, under my name, ranking number 1 in the map pack for "seo services in medininagar." I built the local citations myself to keep NAP consistent across directories, and created a geo-targeted landing page to give the profile a real ranking signal to point to rather than a thin, generic page.
Skills
Currently learning: Google Tag Manager, Looker Studio
Tools I use
Get in touch
If you are hiring for SEO, or you have a site that is not performing the way it should, I would like to hear about it.